Resume Template for Sales Development Representative
Meetings booked, pipeline sourced, and the outbound discipline that separates SDRs who ramp from those who don't.
What hiring managers look for in a Sales Development Representative resume
SDR / BDR hiring rewards CVs that surface high-tempo outbound activity AND meeting quality — not just call volume. Hiring managers want meetings booked per month, opportunity-conversion rate from those meetings, and sourced pipeline as a dollar figure. CVs that list 'made cold calls' don't differentiate; CVs that show 'booked 18 qualified meetings/month with 41% opportunity-conversion rate' do. Promotion-track signal matters at this level: senior SDR roles weigh the discipline (account research depth, framework fluency, message customisation) that produces a path to AE in 12–18 months. CVs that demonstrate the work behind the numbers ramp faster.
Top 15 ATS keywords for Sales Development Representative applications
These are the terms applicant tracking systems most reliably score against for Sales Development Representativeroles. Use them naturally in your bullets — not just in the skills section — and prefer the JD's exact phrasing when it differs slightly from yours.
- outbound prospecting
- cold calling
- cold email
- LinkedIn Sales Navigator
- Salesforce
- Outreach
- Salesloft
- ZoomInfo
- account research
- qualification
- BANT
- SDR / BDR metrics
- meeting booking
- sequence design
- SDR ramp
Common mistakes Sales Development Representative candidates make
Patterns recruiters and hiring managers in this category see repeatedly. Each one is fixable in minutes.
Listing call/email volume without meeting outcomes.
Fix: Pair them. 'Made 120 calls/day' is meaningless without the meeting conversion downstream.
No mention of qualification framework or discovery approach.
Fix: Surface BANT/MEDDIC fluency. Senior SDR roles screen on this as a promotion-track signal.
Treating SDR tooling generically.
Fix: Name your sequence-builder and your data sources. Outreach/Salesloft/ZoomInfo depth is the actual workflow.
Skipping pipeline sourced as a dollar figure.
Fix: Add it. Even if attribution is partial, $-pipeline-sourced anchors SDR impact in revenue language.
Sample Sales Development Representative resume bullets
Each bullet follows the Verb–Action–Result pattern: a strong verb, a specific context (tool, scope, decision), and a measurable outcome. Adapt the numbers and tools to your own work — keep the structure.
Booked 22 qualified meetings/month (target 15); 41% converted to opportunities, sourcing $1.8M in attributable pipeline.
Designed and shipped 4 outbound sequences across two ICPs (Outreach); raised reply rate from 4% to 14% via tighter personalisation framework.
Owned account research for 3 AEs on 40-account named lists; identified 8 closed-won opportunities they wouldn't have found without the research.
Promoted from BDR to senior SDR in 9 months on the basis of meeting-quality and qualification-framework discipline.
Mentored two newly-onboarded BDRs through their first quarter; both hit 80%+ of meeting target by month 3.
Continue reading
Deep-dive guides that pair with this role's patterns.
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How to find the keywords ATS scans for in any job description
A repeatable five-minute method for extracting the keywords that drive your ATS score — and how to weave them into your CV without sounding like a robot.
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Action verbs that actually impress recruiters (with examples)
Lists of '200 power verbs' are everywhere and mostly useless. Here's a smaller, sharper set — organised by what the verb is actually claiming — with worked examples.
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